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Ozthongs is an Australian shopping site selling Aussie thongs to the Australian market exclusively. When they came to Bruces Logos for a new logo design they had a couple of ideas of their own that they wanted to explore. Combined with their ideas and our artistic flair, we came up with a logo design that they can brand their business with.
Title : Tips on Hiring a Logo Designer
A logo is the visual identity of your business, and it also serves as an instrument to establish your trademark into the mind of your customer. Besides all, a logo also lends your business credibility and professionalism in the eyes of the client.
A well-designed logo is certainly one of the most important issues when it comes to design of corporate identity. The logo should be effective which best describes the identity of the company.Your logo says a lot about your business. It lets the public know how you want to be seen.
Perhaps the most important of all aspects, when choosing a logo designer, is how good their past logos are.You will definitely want to ask your designer how much experience he has before you hire him. This is to make sure that he has enough experience to do a quality job. Review the designers' portfolios. Get an idea of how similar your business is to the nature and volume of the clients they normally work with. When you see something particularly interesting or good, ask, what was the problem you were asked to solve, and how did you arrive at this solution?
3. Client Testimonials
Ask to see some samples of his work and for recommendations from past clients. They can better tell you about a particular logo designer. Sometimes a portfolio can tell you all you need to know, but even then, it would be nice to read that what people think of your prospective designer. Feel free to actually check with the previous clients and ask them if they would hire the person again. When you are looking at his work samples, take a moment and try to conclude that whether the person is creative and he is constantly creating new designs or they are simply using the same type of design with slight color and font variations. You will want your logo to be exclusive to you, so make sure the designer is capable of creating original pieces.
4. Check AvailabilityIt’s impossible to design a logo that works, without answers. Questions that should be asked revolve around company history, the target market, what sets the business apart, the company goals, the service or product offered.
6. Go for a Realistic Schedule
Have a realistic schedule and check the designer’s turnaround time. Give enough time for your project to be completed. Don’t rush as it never turn out to be as good as they could be if enough time were given. An average logo project takes weeks, not days!
What’s their rate; what might they charge for other comparable jobs?
Make sure you understand exactly what the fee will be before you agree to hire someone. If you don’t agree on something in writing, you may be in for a big surprise when you receive the invoice. This can cause hard feelings and is easy to avoid by coming to a mutual agreement before the work takes place.
Do they have an estimate/contract for you to sign?
Get it in writing. A contract can help to lay out expectations for the project on both your end and the designer’s. Once you have a contract from your designer, make sure to read it carefully-it will often state exactly what you’re going to get out of the project, how you’re expected to pay for designs, what you’re paying for, and how to get out of the contract (in case you have to cancel the project for any reason). And, if it doesn’t make things clear, ask the designer to elaborate for you.Where do we get our inspiration for a logo design for our company? Well we get our inspiration from lots of places, most notably the media. We see advertisements for everything from coffee to computers. Each company that advertises their product has some sort of logo or brand associated with their product. These brand icons could give us ideas to use for our logo.
We get inspired by the designer’s creativity in using shapes, colors, typography, shading etc. to create the perfect logo. Whether you choose to use words, shapes, or symbols, you’re creativity is the only thing limiting yourself from a great logo. It is a delicate balance to try to incorporate different aspects of a design. You have to choose form over function or vice versa. Each logo presents itself with different goals. The end product needs to have a certain message to attract a customer. The accomplishment of this may depend on the type of industry the logo is geared. Different industries will require different use of the tools described above.
One thing is clear however, most logo designs these days are drastically different from years past. It is easy to spot logos that have been designed 20 to 30 years ago. There is little use of any design concepts that we see today. For instance, the use of color, the use of 3 dimensions, intricate shapes were not used as to the extent they are used today. Who knows in another 10 years, logos may look drastically different from what they look like today. The boom of the internet has spawned this modernization of logo design. It is a trend that continues.
http://www.articlesbase.com/graphic-design-articles/logo-design-inspiration-633409.html
