Where do we get our inspiration for a logo design for our company? Well we get our inspiration from lots of places, most notably the media. We see advertisements for everything from coffee to computers. Each company that advertises their product has some sort of logo or brand associated with their product. These brand icons could give us ideas to use for our logo.
We get inspired by the designer’s creativity in using shapes, colors, typography, shading etc. to create the perfect logo. Whether you choose to use words, shapes, or symbols, you’re creativity is the only thing limiting yourself from a great logo. It is a delicate balance to try to incorporate different aspects of a design. You have to choose form over function or vice versa. Each logo presents itself with different goals. The end product needs to have a certain message to attract a customer. The accomplishment of this may depend on the type of industry the logo is geared. Different industries will require different use of the tools described above.
One thing is clear however, most logo designs these days are drastically different from years past. It is easy to spot logos that have been designed 20 to 30 years ago. There is little use of any design concepts that we see today. For instance, the use of color, the use of 3 dimensions, intricate shapes were not used as to the extent they are used today. Who knows in another 10 years, logos may look drastically different from what they look like today. The boom of the internet has spawned this modernization of logo design. It is a trend that continues.
http://www.articlesbase.com/graphic-design-articles/logo-design-inspiration-633409.html
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