A nifty looking business logo is just not enough if you cannot have it printed nicely and clearly on your stationary or business card. Some of the things that make a great business logo is:
Vector Designed: A vector logo is one that will never distort. With a vector format logo you can make it as small as a pin cap or as big as a billboard and the logo will never distort. It is a key element for screen printing and stationary.
Visibility: Stand out from the crowd, its surroundings, and competition. A memorable identification is necessary for a great business logo.
Simplicity: A logo emblem, symbol, or illustration that is easy to memorize. It should never be to complex. The logo has to be easily recognized and identified.
Slogans: If you are using a slogan it should be catchy and easy to remember also just like the emblem. If you are not using a slogan don't worry its not necessary. However, don't add a slogan because it looks good - add one because it will help you market better.
Timeless: A great business logo design stands past its time frame. The user should not be able to figure out when the logo is made. In other words this business logo design should look good still five, ten, or fifteen years from now.
Color: Selecting the proper colors for a logo design can make or break a logo. Each color stands for another meaning in the real world. For example red might stand for heat, passion, love, desire, danger, etc. Keep the colors appropriate to your business.
Mobile: Your business logo should be easily movable and transformable. The logo should be easy to transform from one size to another. It should also be very simple to change the color from full color to black and white for faxing.
http://www.pear-logo-design.com/article_53.htm
In the marketing world, a lot of attention is given to the concept of “image”, both on an individual product level and for a corporation as a whole. Researchers know the perception of a product or service can be vastly different from actuality. Business owners are faced with the difficult task of communicating to their consumers exactly what benefits they will derive from using their product or service vs. the competition’s offering.
One way businesses do this is through their logo, or their corporate identity. Part of a logo’s impact comes from repetition, the very act of seeing a familiar symbol on a continual basis. Every company, every branded product or service needs a logo for this purpose.
Because logos are everywhere, it is essential for a logo to have meaning; to present to the subconscious mind of the consumer a message about the corporation and/or the product it represents.
Of all the factors that comprise corporate image , the most significant one is that of integrity. Integrity, in itself, has components: honesty, loyalty, determination, strength, completeness, dependability.
Another element that is important for a corporate or product image is value; the consumer must perceive that they will be receiving something of worth for their money.
Leadership is another factor; it connotes a knowledge of the marketplace and the ability to conduct business in such a manner that others in the field acknowledge this company’s worth.
Innovation is another important component of image. Businesses want to be seen as creative, knowledgeable and able to meet consumer needs with the newest and best products and services.
To build such an image through logo design requires the use of all of the tools a graphic artist has in his armory: fonts, color, placement, size, pictures and design motifs. Logo designers know that some images require a sense of movement in the logo design; some need the strength of heavy block lettering; logos for products for infants, for example, would be best served with soft pastels and lines that are rhythmic and flowing rather than having sharp angles.
Any entrepreneur seeking a logo for his company or product should first choose the elements he or she wants to present as a communicator of the corporate image.
Knowing the relative weight of each factor, a logo designer can then create a logo that catches the public eye and imagination, sends a subliminal message about your company’s image and indelibly imprints the logo in the consumer’s memory.
There are four options for actually getting the design work done. From a freelancer, an ad agency, from an online logo design specialist like LogoWorks, or by doing it yourself. All have benefits and drawbacks, but for most small businesses hiring a freelancer or using an on-line company are the most effective and affordable methods.
http://www.logodesign.com/logo-design-article-display/10/What-Does-Your-Logo-Say-About-You/?PHPSESSID=a5d9c63c7c94356cf3109ec574787e5a
Your logo is more than just an important part of your marketing materials. It is the face of your business. Your logo gives clients and prospects a visual reference to pair with your business name, which increases the memorability of your brand.
When a client comes to me asking for a logo, I often get the same few comments when beginning the project: "I know what I want, but I don't know how to explain it." "I know what my logo looks like, but I'm not an artist. I can't draw it. So I want you to keep drawing until you get it right." Or even more vague, "I'll know my logo when I see it."
Many of these statements come from clients who have worked with other designers and haven't been walked through a successful design process. They seem to depend on my mind-reading capabilities, which, admittedly, aren't the sharpest. I'm a logo designer, not a clairvoyant! There are, however, logical ways to approach the design process to make sure you end up with a logo that's truly and uniquely yours.
Are you having a hard time getting the logo you want?
If you're working with a designer and looking for "just the right" logo but getting sketches that cause nothing but frustration, don't despair. I've worked with many clients on difficult projects and come reasonably close to reading their minds without having ESP. Here are some tips to help you get your logo done right:
1. Make sure you're working with a designer who can work in a style you like. Check out their portfolio and make sure they've done work that inspires you. If you're having trouble getting good results from your designer, reconfirm that they have done the work in their portfolio—that those samples weren't done by subcontractors or employees in their firm.
Also, let them know which specific samples you like. A designer will probably have several different styles and approaches in their portfolio, so zeroing in on the logos you like—plus detailing what you like about each one—can help get your project started out on the right foot.
2. Gather other examples of logos you like. This way, your designer will be able to get a sense of your taste, instead of having to guess at your preferences. Example logos don't have to come from your competitors or your industry. They are to help your designer gauge your level of visual taste. Choose logos that visually appeal to you regardless of the company or product.
It's important that you send your designer logos, not photos or paintings. Photos and paintings are graphically very different from a logo, and they don't often translate well from one medium to another. And if there is one particular element of a logo that you love specifically—the font, color palette, or something about the icon—then tell your designer what it is.
3. Define your business. Too often, clients give designers the bare minimum of information, for example, business name and products or services. Then they expect designers to read their minds and perform a miracle. If you provide so little information, how can your designer be expected to "get" what you're all about and to translate your personality and individuality into a unique logo?
Tell your designer about your business's mission, what excites you about it, and how you'd like your clients to see your personality. Tell them about your clients—who they are, what they need, and what their problems are. With this information, your designer will be much more able to create a logo that truly communicates the essence of your business to clients and prospects.
4. Give detailed feedback. Instead of saying "I don't like them" when your designer presents logos to you and ending the conversation there, engage in a dialog about the options offered. Don't just dismiss everything because it's not perfect the first time around. Getting anything just right can take a couple of tries.
Focus on the positive aspects of the concepts you've been given instead of the negatives. See if there's anything in any of the logos that appeals to you—or a direction that interests you.
5. Break the design process down. Look at the elements of the logo separately. Sometimes a logo won't seem right because it's in the wrong color palette or matched with the wrong font. Focus first on the logo icon and then look at the font. Apply color last so that it doesn't distract you from the merits of the design.
If these steps fail, perhaps the best logo isn't the one you personally love. Instead, your business may be better served by creating a logo that appeals to your clients.
6. Keep in mind that your logo's job is to appeal to your best clients, not just to make you happy. Instead of focusing on whether or not you like your logo, show it to some of your best clients and get their opinions. Sometimes, it's better to have a logo your clients like than to like it yourself, because the logo's job is to help them see your personality and remember your business, not make you proud.
Ask your clients what they think about your logo. Do keep in mind that each client brings different personal taste to the table. Put the most weight on feedback from clients who best match your ideal client profile. And be sure that you respect their taste. If your main focus group target drives beater cars or dresses questionably, and you're creating a luxury brand, consider finding a more high-end client to run the logo by.
7. Ask your designer what to do in cases like this. This advice is my procedure for getting past the ESP phase of the project and into my clients' heads. Another designer may have a totally different way of getting around a hitch in the process and creating a logo that looks as you envisioned it. Just ask your designer to walk you through their process.
These steps should help you get closer to a logo that works for your business and avoid going around in circles and getting frustrated. Even if your designer can't read your mind immediately, it's worth going through the process to get the best logo possible for your business.http://www.elf-design.com/article-Logo-Want.html
Aussie Logo Design
Specialising in logo design and business stationery for small to medium sized businesses in Australia and New Zealand
Have you ever wondered what is there is the design of a particular logo that makes it stick to the back of your head? Have you ever pondered some time thinking why your brain associates itself with a particular company whenever you see a particular design in the print media or on the TV? These are all due to logo design. Whenever you like a particular product or company your brain associates itself with the designs of the logo of that company. Not only the design of the logo, your brain also associates itself with the jingles that accompany advertisements of famous products and organizations. Case in point is the famous theme track of all James Bond movies.
The moment a person hears those tracks that know that it has something to do with James Bond. The same is applicable to a business logo design too. There are many organizations that go in for custom logo design without even pondering to think about the importance of that small piece of art. They just do not know the importance that design will have bear in the future and they just select the first logo company their search results provides them with. One small error in the design will remain stuck with the company forever and by the time they either realize or are pointed out the flaws in the design; it is too late to make amends. One should always seek the services of professional logo design services to ensure that they get the custom logo design they are seeking for.
There are may professional logo design companies who will create a professional logo for your organization, but even they require some information and feedback from your end in order to create a perfect logo. If you are looking for someone who can render a professional logo design, it is recommended that you take the help of advertising agencies. They are your best bet when you are seeing a custom logo design for your organization. These advertising agencies have their own research & planning department along with their own art studio and they also employ professionals who know what sells. Remember, your logo is your organization's mascot and it represents your organization, hence it is important that it has a unique and custom logo design that stands out from the designs of the logos of your competitors.
There are some smart people who do not want to pay the high charges that the advertising agencies demand. These smart people know that there are programs that are designed just for creating professional logos. What these people do not know is that these programs have pre-defined logos. In order to create a custom logo design using these programs using this software, one has to first select any design from the software's collection. The same is altered a bit over here and a bit over there to give the shape a unique design. After that one can change the color combinations of the logo to one that suits the standard colors of the company for which the logo is being designed.
Most professional companies have their own unique color combination that is used in all their stationery and the same should be followed for their custom logo design. Once this is over, the software allows the user to add some text that can be set in a straight or curved path. Once all these steps have been completed, the entire image can be exported as a graphic file and can be sent to the printers for printing on letterheads, visiting cards and other official stationery. What the users of this software do not know is that the same program is being used by tens of thousands of semi-professionals all over the world to create some other custom logo design.
They are being termed as semi-professionals, since no graphic professional worth their salt will ever use such programs with pre-designed logos. Professional graphic artists and typographers prefer to use their own brains and vision to create something unique, which will stand apart from the pack. After all, they are charging you such a huge amount of money for creating your organizations custom logo design. There is one more important point that one should remember when getting their logos designed. They should not act in haste and allow the designers sufficient time to re-work on the design, till they are sure that it is satisfactory. The image of the logo should appear to be a part of your company. Try to add elements in the design that shows the nature of your company's business.
http://www.articlesbase.com/web-design-articles/why-should-you-go-in-for-custom-logo-design-600872.html
Classic Design With A Modern Twist
Take a traditional style of logo design and add some Bruce magic to spice it up. Strong use of colour and gradients pull together this very modern take on a more traditional theme. One very happy customer is the end result.
Visit this Project »
Have you ever wondered what is there in the design of a particular logo that makes it stick to the back of your head? Have you ever pondered some time thinking why your brain associates itself with a particular company whenever you see a particular design in the print media or on the TV? These are all due to logo design. Whenever you like a particular product or company your brain associates itself with the designs of the logo of that company. Not only the design of the logo, your brain also associates itself with the jingles that accompany advertisements of famous products and organizations. Case in point is the famous theme track of all James Bond movies.
The moment a person hears those tracks that know that it has something to do with James Bond. The same is applicable to a business logo design too. There are many organizations that go in for without even pondering to think about the importance of that small piece of art. They just do not know the importance that design will have bear in the future and they just select the first logo company their search results provides them with. One small error in the design will remain stuck with the company forever and by the time they either realize or are pointed out the flaws in the design; it is too late to make amends. One should always seek the services of professional logo design services to ensure that they get the custom logo design they are seeking for.
There are many professional logo design companies who will create a professional logo for your organization, but even they require some information and feedback from your end in order to create a perfect logo. If you are looking for someone who can render a professional logo design, it is recommended that you take the help of advertising agencies. They are your best bet when you are seeking is a graphic designer and creator. Simon Nelson writes on various business related topics which help others to start up and boost up their business. Get more valuable information about being a custom logo design for your organization. These advertising agencies have their own research & planning department along with their own art studio and they also employ professionals who know what sells. Remember, your logo is your organization's mascot and it represents your organization, hence it is important that it has a unique and custom logo design that stands out from the designs of the logos of your competitors.
There are some smart people who do not want to pay the high charges that the advertising agencies demand. These smart people know that there are programs that are designed just for creating professional logos. What these people do not know is that these programs have pre-defined logos. In order to create a custom logo design using these programs using this software, one has to first select any design from the software's collection. The same is altered a bit over here and a bit over there to give the shape a unique design. After that one can change the color according to its choice. Simon is a graphic designer and creative writer on various business related topics which help others to start up and boost up their business. Get more valuable infologin4mailsrmation about combinations of the logo to one that suits the standard colors of the company for which the logo is being designed.
Most professional companies have their own unique color combination that is used in all their stationery and the same should be followed for their custom logo design. Once this is over, the software allows the user to add some text that can be set in a straight or curved path. Once all these steps have been completed, the entire image can be exported as a graphic corporate logo design,best logo design,company logo design,custom logo design file and can be sent to the printers for printing on letterheads, visiting cards and other official stationery. What the users of this software do not know is that the same program is being used by tens of thousands of semi-professionals all over the world to create some other custom logo design.
They are being termed as semi-professionals, since no graphic professional worth their salt will ever use such programs with pre-designed logos. Professional graphic artists and typographers prefer to use their own brains and vision to create something unique, which will stand apart from the pack. After all, they are charging you such a huge amount of money for creating your organizations custom logo design. There is one more important point that one should remember when getting their logos designed. They should not act in haste and allow the designers sufficient time to re-work on the design, till they are sure that it is satisfactory. The image of the logo should appear to be a part of your company. Try to add elements in the design that shows the nature of your company's business.
A famous example is that of a gramophone record company. Their logo depicts a dog listening intently to the horn of an old gramophone player. Yes, the players of olden days used a horn to amplify the sound of the record. Can you imagine how many things does this logo depict? The record goes to show the logo is that of a company that deals with records. The horn is used to show that this organization has been round for ages. The dog listening to the sound emitting from the horn wants to convey the faithful reproduction of sound one should expect when they are playing records of that company. No prizes foe guessing the name of the company, but this classic example goes to show how many things a logo can portray. These are some of the points you too should keep in mind before you plan to get a custom logo design for your organization. Remember, the logo is the heart and soul of your company and they are the biggest and most important representatives of your organization too. 365 days a year, the logo of your company keeps reminding people about the presence of your company through your organization's ads, letterheads, visiting cards and gifts.
http://ezinearticles.com/?Why-Should-You-Go-For-Custom-Logo-Design?&id=1527803
Bruce loves designing modern, eye catching logo designs but most of all he loves adding an up to the minute feel to logo designs that have seen their day. Bruce took the existing logo design for Remote After Care which consisted of a tired old clipart image from Microsoft and some really bad script text and he magiced this polished professional design. The client loves their new logo.
Visit this Project »
A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.
Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a great impact on its viewers while successfully expressing the nature of your business.
Go for Professional Logo Designers
You might save a few dollars doing your own logo or getting it done from the next door boy who knows the basics of designing but if you are serious about your business you should always go for a professional logo design firm. Your corporate logo is your identity, your customers recognize you by your logo, so the more professional and sophisticated your logo is the better will be your customer’s impression about your company.
Though most of the logo design companies charge exorbitant rates to create a corporate logo design but the industry is changing. These days there are companies that offer excellent professional logos for nominal charges
Simplicity – Keep it Simple
An ideal corporate logo design should be simple and memorable. Corporate houses spend thousands of dollars to ensure that customers remember them at all point of time and a simple logo is the key to that. Think about the Nike logo, it’s simple and memorable—once you see the Swoosh, do you ever need to think twice about the company name?
Colors
Colors you use for your corporate logo are a very important factor in your brand establishment. If you already have your corporate colors ask your logo designer to use those colors for the logo. If you don’t, suggest the colors that you think might give your prospective clients some idea about the type of business you do. For example, a company working in the fields of forest conservation might like their logo to be in green. At the same time, you also need to consider which colors will go well with your corporate stationeries as well.
Black and White version
While emphasizing the colors we must also remember that it is important for a corporate logo to come out well in black and white. A corporate logo design is used in all corporate communications including fax and photocopied document where they will be in black and white and the logo design must be such that it holds the same impact even in black and white.
Minimize Colors
This is more important from an economic and usability point of view. Corporate logos are often required to be printed for stationary and corporate literature. Using a one or two spot color logo can save a lot of cost compared to printing a full color logo.
Logo Format
It is advisable to always use a vector format for your corporate logo design. A corporate logo may be required to be reproduced at any size for different purposes in the future. A logo design done in vector format can be expanded to any size without any loss of image quality, where as a corporate logo in raster format will loose image quality, if scaled up. Also it is easier to convert a vector logo design to bitmap than vice versa.
If you get a professional logo design firm to do your corporate logo and brief them about this basic tips (most of the knowledgeable firms are well aware of these principles) you are sure to get a satisfactory corporate logo design that would go a long way in helping you establishing your brand.
Use your Logo:
Once you are ready with your corporate logo start giving it maximum exposure possible. Not only on your business cards and letterheads but also on your packaging, uniforms, pens and all possible goods should contain your logo. This gives wider exposure to your logo and people gets familiar with the corporate logo much faster. With all these you are on your way to establish your brand.
http://ezinearticles.com/?Corporate-Logo-Design---6-Keys-to-Success&id=42424
Modern Business Logo Design
Lois Smith gave us a pretty strong direction to take for her logo design for Elite Careers. This is what she told us. “The words Elite Careers with some sort of figure promoting movement (could be a dancer / athlete eg footballer jumping up or a combination of two). Be dynamic, perhaps a shadow effect of someone jumping with the bolder image elevated?
Visit this Project »
One of the most powerful and often overlooked ways to gain an advantage over your competitors is to have a strong, professional logo. Without an eye-catching logo, your business fades into the background and is virtually unnoticeable to your potential customers.
People today are visually oriented. They remember more of what they see than what they hear. Savvy business owners recognize this fact and use it to their advantage. They know they can capture the attention of hundreds and even thousands of potential customers by having an appealing logo.
If a logo is well-designed, the visual image it creates in the mind of the consumer can be exceptionally strong. Plus, if the image is powerful enough, it can even influence a customer's future buying decisions. For example, a woman may have no interest at all in power tools when she sees a billboard for a discount tool store. But, two months later when her husband's birthday comes around, she easily remembers the store from its compelling logo and goes there to buy a gift for him.
Scenarios like this happen all the time. First impressions are lasting impressions. If a business can make a good first impression, it can reap the rewards of that positive image by gaining new customers and enjoying increased sales. A professionally-designed logo is one of the easiest ways to create this positive feeling in customers' minds. Simply by having an attractive, professional logo, a business can stand out from the crowd of its competitors and capture more customers and sales.
Logo is one of the pride possessions of a business. It is quite an effective marketing tool and is there on all the promotional material. It speaks about the brand and the objective of the company graphically. In your absence your logo communicates to the potentials buyers. The right logo design communicates your business goals and ideas loudly and clearly thus it should be designed with utmost care.
It is always better to get your logo designed from some professional. Remember, you cannot get your logo design changed every now and thus, more of sincerity and thought should be given to it. The professionals know their task and are sure to
This will help you have the perfect graphical design speaking about your business. Here, are few things to be kept in consideration to get a perfect logo design for brand building:
1. Design: the design of the logo should be perfect and unique. It should be professional yet attractive. For the best of the results you must communicate your business ideals, objectives and goals to the designer well. Not only this, the target audience must also be told to the designer so that the designer can come up with a perfect logo design for your business to help you make your business travel on the road to success.
2. Clarity: The design should have clarity and not at all close in resemblance to the competitor's logo as it hampers the individuality of the brand. It is really important to keep it original and fresh to attract more attention from general people.
3. Font: font of the logo design needs to be perfect. While choosing the font for the logo you can be creative. Make it sure the font selected is legible and distinct as it would be there on all the promotional material.
4. Color: the color use in the logo design is of great importance. Colors help you communicate the ideologies and objectives of your brand strongly. Pink is sure to evoke different kind of feelings in comparison to the black color. Brightness of the color also makes a different. But, remember the more the colors in your logo more will be the cost of printing. This will be a recurring expense and not a one time investment thus; you need to be very careful before you actually make a decision.
5. Designer: the graphic designer needs to be chosen with great care. While selecting the designer few things need to be kept in consideration. Check the portfolio of the designer and see his past work. Also, check the client list. You must also look out for reviews and testimonials to take a clear idea about the work.
If you will keep these 5 tips in your consideration you, will never go wrong and will surely find the suitable logo design for your business without having to run from pillar to post.
http://ezinearticles.com/?5-Tips-to-Design-a-Perfect-Logo-For-Brand-Building&id=3188537
This is an illustrative logo design created for an internet business from Canada. The client wanted a character built into the logo and a message putting over to the viewer that we are shooting for the top. I think Bruce and his team have delivered the message and created a modern, eye catching logo that will last them well into the future.
Visit this Project »
Internet logos are absolutely necessary for companies wanting to do business on the Internet. Often businesses make the mistake of underestimating the importance of having a good logo. A logo makes a statement about a company's capabilities and is a reflection of its ethics, vision and values.
Need for Internet Logos
As more and more people conduct business online, internet logos are emerging as a powerful medium of expression, conveying a company's identity and presenting its image. Internet logos can be developed by using the latest technologies. This may not only result in a more attractive logo, but also indicate a company's capability to move ahead with technological advancements. The effectiveness of internet logos depends on their placement and the colors, fonts and styles used in designing them.
Designing Internet Logos
Internet logos for ecommerce companies or any other company with a web presence tend to be designed with the most cutting-edge technologies. These logos can be published on a website instantly. A major advantage of internet logos is that they are not restricted by the printing and reproduction limitations that sometimes restrict the creative boundaries of a graphics designer.
Since a company would be targeting a large and widespread audience with its web presence, it is very important to develop an attractive and effective logo. Here are certain basic things that need to be kept in mind while developing internet logos:
• The logos should be technically outstanding to make an instant impact on the targeted audience.
• Latest techniques, such as animation and 3-D, can be used to develop an attractive internet logo.
• Fonts being used should be readable and recognizable across the world. Large, easy-to-read fonts are generally the best option for designing an internet logo.
• Although the designer can experiment with a variety of colors, styles and fonts, it needs to be ensured that if the need arises, the internet logo can be reproduced on traditional means, such as paper and clothes.
Since internet logos are a capability statement and indicate a company's tech savvy nature, they need to be attractive, eye catching and unique. Whether a company is starting a new website, restyling a current one or launching an online product, attractive internet logos are essential for making a lasting impression.
http://ezinearticles.com/?Internet-Logos---Critical-to-a-Companys-Physical-Identity&id=1967885
Web 2.0 Logo DesignBrena gave us a pretty open design brief. Here is what she said. “Trying to create a business where people will talk about it, create a buzz and hopefully grow a lot. Need it to look professional and trustworthy but not scary or egotistical. For the people of New Zealand!” Bruce came up with a real corker and Brena loves her new logo.
Visit this Project »
Research shows that a strong logo on your website increases customer retention. People want to know they have landed on the right website. If your site has instant recognition more people will stay instead of clicking away. This means more sales. But every business knows that, which is why you need an edge. Web 2.0 logo software will ensure that your website is modern, streamline, and superior to the competition. You only have one chance at a first impression.
Even today, logos are still the single most powerful way to identify your business. It is how people find you while sorting through all of the messages and images they are bombarded with on a daily basis. Also, you can have all links leading to you but if people aren’t impressed by what they see when they get there they won’t even be sure they arrived. Design software is expensive and designers are even more so. One investment you will see a quick return on is logo creator software.
Logos have always been important but they are even more critical to success online with all the competition for people to click. Only a few years ago, a viable corporate logo design program would have cost an arm and a leg, but now that has all changed. Now they are not only cheaper but are even more compatible with modern technology by including things such as web 2.0 logo maker options.
Today, branding fails if it does not remain consistent across the board. You will find it useful to invest in software like business card logo creators with additional tools to keep your identity on all of your offline promotional materials consistent with those online. Together these tools make a complete branding plan that is sure to increase the impact of your business. There are many tools available. Which will be most useful to you depends on your specific business. Fortunately all of these things can be browsed online and reviews are widely available for such products.
Sport Logo DesignExcite Climbing is a new company that will provide guided rock climbing on the most exciting and beautiful climbs in South East Queensland. The company will be guiding only one to two people at a time up these climbs. The service will include multi-pitch climbing, hiking, multi-pitch abseiling and wilderness experiences.
Visit this Project »
Logo is an element, symbol or a trademark for a company. In short we can say it is an identifier of a product or any organization. Logo reflects an organization's style, personality and goals to the outer world.
Sports Logo Design
It is obvious that logo designs for a sports company are very different from that of any business company or food chain. Colors, font, size and style play an important role in giving us an outstanding sports logo design. It speaks volumes about the determination and winning spirit of a particular team. Any sports logo design should be vibrant and sportive with symbols used for that particular sport.
Importance of Sports Logo
A professional sport's logo design is a sign of allegiance and it signifies a person's love for his/her team. A strong sport logo creates a relationship between the sports fans and their sport's team. Fans have started buying an endless stream of sport-related collectibles, using the sports logo to trumpet their contact with a particular sport. The uniqueness of a sports logo design binds the sport and its lovers.
Things to be considered for a Strong Sports Logo Design
A few things to consider are for a sports logo design are:
- (1) What does that particular sport represent?
(2) Who is our targeted audience?
(3) What the sports logo should symbolize about any team?
Characteristics of the Sport Logos
Sports represent energy, determination, focus and a willingness to compete. At logo labs it is seen that a sports logo must emulate those qualities. Other characteristics' that helps to enhance a sports logo are:
- 1) Choice of colors for a Sports Logo: A graphic designer tries to integrate with our choice of colors according to the sport logo theme. Generally sports logos include flag colors of the team so that its triumph is signified as their nation's success. For a sports logo the colors are generally vibrant and eye-catching so they are easy to recognize and remember.
2) The Type used: The mode of the sports logo being designed for any team should be technically proper.
3) Sports Logo should be different from a Corporate Logo: It should be seen that sports logo should have different outlook than that of a business logo and should focus targeted people.
4) Using different symbols in a Sports Logo: Different symbols are used while designing a sports logo. For instance, it has been noticed that animals like hawks and eagles are commonly used for basketball teams to highlight their will power and energy level.
Your sports logo design conveys the message of your team and establishes a unique identity that reflects the success of the logo design. A sports logo design plays a great role in the success of a team and its position in the sports world.
via http://ezinearticles.com/?Sports-Logos---Qualities-Of-A-Sports-Logo-Design&id=765818
Subscribe to:
Posts (Atom)