Internet Logos - Critical to a Company's Physical Identity

This is an illustrative logo design created for an internet business from Canada. The client wanted a character built into the logo and a message putting over to the viewer that we are shooting for the top. I think Bruce and his team have delivered the message and created a modern, eye catching logo that will last them well into the future.

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Internet logos are absolutely necessary for companies wanting to do business on the Internet. Often businesses make the mistake of underestimating the importance of having a good logo. A logo makes a statement about a company's capabilities and is a reflection of its ethics, vision and values.

Need for Internet Logos

As more and more people conduct business online, internet logos are emerging as a powerful medium of expression, conveying a company's identity and presenting its image. Internet logos can be developed by using the latest technologies. This may not only result in a more attractive logo, but also indicate a company's capability to move ahead with technological advancements. The effectiveness of internet logos depends on their placement and the colors, fonts and styles used in designing them.

Designing Internet Logos

Internet logos for ecommerce companies or any other company with a web presence tend to be designed with the most cutting-edge technologies. These logos can be published on a website instantly. A major advantage of internet logos is that they are not restricted by the printing and reproduction limitations that sometimes restrict the creative boundaries of a graphics designer.

Since a company would be targeting a large and widespread audience with its web presence, it is very important to develop an attractive and effective logo. Here are certain basic things that need to be kept in mind while developing internet logos:

• The logos should be technically outstanding to make an instant impact on the targeted audience.

• Latest techniques, such as animation and 3-D, can be used to develop an attractive internet logo.

• Fonts being used should be readable and recognizable across the world. Large, easy-to-read fonts are generally the best option for designing an internet logo.

• Although the designer can experiment with a variety of colors, styles and fonts, it needs to be ensured that if the need arises, the internet logo can be reproduced on traditional means, such as paper and clothes.

Since internet logos are a capability statement and indicate a company's tech savvy nature, they need to be attractive, eye catching and unique. Whether a company is starting a new website, restyling a current one or launching an online product, attractive internet logos are essential for making a lasting impression.

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