Quality Logo Design – How Important is it

What is the first thing that pops into your mind when you see a Nike product? Their quirky little ‘Tick mark’? And what about when you see a sleek ack car? Don’t you automatically look for the distinctive Merc or BMW logo?

Logos are powerful things because they encapsulate your company’s corporate identity. Many companies like Macintosh and Xerox spend more than half a million dollars on logo design. That figures, because the moment you see the bitten apple, Mac jumps into your mind. This logo is so popular that people instantly recognize the brand by looking at the logo. Some logos are so powerful that they even bring the tagline into mind when you look at them.

Many companies make the mistake of paying scant attention to logo design. But a good logo delivers an indisputable punch. Logos may be peculiar, eccentric, funny or savvy. Regardless, they bring brand recognition and they play an extremely important role in your marketing strategy. The more a logo is able to reflect your philosophy, the more its potential to attract customers. Also, the look of your logo, its sophistication and originality, helps you stand out from the crowd.

The three main characteristics of a good logo are:

Ø Appropriateness: Your logo must reflect your company’s philosophy.

Ø Credibility: The logo must convey your company’s credibility adequately.

Ø Aesthetic quality: Your logo must look aesthetic without being too complicated.

While logo design may seem to be an easy and simple task, it is in fact a very complex procedure. Design specialists generally go through a lengthy process before they even begin designing prototypes. Design professionals meet with their clients and discuss the company’s philosophy in detail before they begin. Then they take into account the company’s colors or color specifications. These are then taken on paper and board, to be followed by several brainstorming sessions where expert designers work on various prototypes for approval. The final logo is selected from a number of examples. This logo then becomes the brand ambassador. It finds a place of prominence in the company’s letterheads, business cards, letters, advertisements, brochures and products. The more widespread the company, the greater the reach of the logo and vice versa. In fact, some companies have captures public imagination through the sheer force of their logos. Again, Nike comes to mind.

Logo design is not a cheap affair. Many companies charge thousands of dollars to design your logo. Their charges are prohibitive, particularly for small start-up companies. A more cost-efficient alternative would be to go for the services of companies that make creative, pre-designed logos. These companies have a vast reservoir of readymade, professional quality logos that are ready for use. By opting for these you can bring down the design costs drastically because you bypass the need to employ a costly design agency. Some companies even customize your chosen logos at a nominal cost. So, you may change fonts, colors, modify the layout or insert your company’s name.

High quality logo designs are vital for your brand, but they need not cost you an arm and a leg. All you need to do is go online, scour an extensive catalog and pick your choice.

http://www.articlesbase.com/business-ideas-articles/quality-logo-design-how-important-is-it-525766.html