5 useful logo design tips

In this guest post, Jacob Cass briefly covers five of his logo design tips, mentioning a few logo resources too.

1. Learn what a logo is and what it represents

logo design collage

Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, colour, and / or images.

A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.

One must first know what a logo is before continuing.

For further Reading on what a logo is, check out Wikipedia’s definition or CreativeBits’s discussion on what is a logo?

2. Know the rules and principles of logo design

McDonalds logo design

Now that you know what a logo is supposed to do, and what it should represent, you now must learn what makes a great logo aka; the basic rules and principles.

As David says:

A logo must be describable
A logo must be memorable
A logo must be effective without colour
A logo must be scalable i.e. effective when just an inch in size

For Further reading on the rules and principles of great logo design I highly recommend reading these logo design tips from Logo Factory before continuing.

3. Learn off other’s successes and mistakes

logo design mistakes

Successful Logos

Now you know what the rules are, you can distinguish the difference between a good and a bad logo. Knowing which logos have succeeded, and why, gives an insight into what makes a good logo.

For example, let’s look at the classic Nike Swoosh (shown above). This logo was created by Caroline Davidson in 1971 for only $35, yet it’s still a strong, memorable logo, effective without colour and easily scalable. It is simple, fluid and fast, and represents the wing in the famous statue of the Greek Goddess of victory, Nike (something perfect for a sporting apparel business). The Nike logo is just one of many great designs, think about other famous brands that you know about and check out their logos. What makes them successful?

For more quality, lesser known logos I recommend browsing LogoPond or visiting your local book store or library and reading some books on logo design.

The Not So Successful Logos

We can also learn from logos that have not been too successful, such as the ones on the right of the above picture. Some more very bad logos can be seen in the post is your logo design phallic? As seen in that post, some logos can depict things that may not always be noticeable to the designer (as in the middle logo above) or they could just be plain bad design, as in the logo to the right (above).

4. Establish your own logo design process

logo design process

Now that we know what a logo is, what the principles and rules of logo design are and what makes a successful logo, we’re now prepared to begin the design process. This is the hardest part of these 5 tips, and is a whole topic in itself. Each person’s process is different and experience is usually the key factor when creating your own logo design process. For an example of a well established method, take a look at David Airey’s design process.

In short, a logo design process usually consists of:

The Design Brief
Research and Brainstorming
Sketching
Prototyping and Conceptualising (See Step 5)
Send to Client for Review
Revise and Add Finishing Touches
Supply Files to Client and Provide Customer Service

If you ever get stuck before or during your design process, I’ve provided some tips on How To Boost Your Creativity.

5. Learn the software and complete the logo

Adobe Illustrator

After you have got your design process sorted out, it is usually a good time to begin mastering your software (here’s a selection of Adobe Illustrator tutorials for reference). But before I get to that, I want to point out that Step 4 and Step 5 overlap, as it’s a catch 22 situation – you can’t design a logo by just hopping straight onto the computer, nor can you complete a logo design without knowing your software (the Adobe Creative Suite is a popular choice with professional designers).

Putting this aside, once you have arrived at your initial ideas and sketches from brainstorming, you can then move onto the computer to start digitizing your logo. After you have digitized the great concept(s), your client is ready to review your work, ask for possible revisions, and complete the design project. Thus, you have successfully created a professional logo.

http://www.davidairey.com/5-vital-logo-design-tips/

The Things People Overlook When Searching For A Logo Designer

When looking for a logo designer there are some things people take into consideration more then other things, and sometimes for the wrong reasons. Here are some things I noticed in the past that people overlook, overestimate, or underestimate about logo designers.

Experience: Years in the internet world do not mean much. Its the experience that counts more. I have seen people say: "I have been in the logo business for 15 years", and their logos were worse then the two year old down the street. Though years are a good stability factor in the company, it does not mean they are a good designer. Take a look at the samples to really find out how the designer is.

The Website: A bad website design does not mean the logo designer is bad. Maybe they are the best logo designer in the world just never learned HTML that well. If you are looking for a logo design, take a look at the logo design samples. Don't be a website critic.

Search Engine Positioning: The placement and exposure of a website is what many people base their designers on. For one because they are easier to find giving the other designers less chance to get the client. Maybe your best designer would be toward the end of the search engine, but you don't know that. So always search a little bit deeper when searching for a designer. Logo Designers are not always internet marketers or search engine specialists.

Age: There are many designers. Some designers are old some are young. Don't let age play a role with your design look at other things listen in our other articles. Some young designers might know the latest trend if you want the latest logo design. The older designers might have more experience. This isn't to say though that old designers don't know the latest trends or young designers don't have experience. I am just saying don't let age play the biggest role when selecting your designer.

http://www.pear-logo-design.com/article_54.htm

Why A Professional Logo Design is Valuable to a Small Business

Why A Professional Logo Design is Valuable to a Small Business Imagine doing business without your most important tool: a computer, your knowledge, your personal assistant, or the telephone. You sit, unable to work. Without that tool, your company's future success would be in danger. And the same is true of any company functioning without a professional logo design.

Logos as Identification

The importance of logos may be traced back to the industrial revolution. Images on crates and boxes helped differentiate between mass-produced goods. That's why you can tell Morton® Salt, for example, from other salt packages at a glance. And if you're going to advertise, don't bother—not until you have a professionally designed logo that will be instantly recognizable. You could do more harm than good.

Logos for Professionalism

Would you want to do business with unprofessional company? Neither would your clients. A custom logo can give a five-person service firm an air of professionalism that is equal to that of a thousand-person company—and when you are competing in a global market, a professional image is essential.

Logos for Brand Identity

With a professional, custom logo, you can build a brand and go beyond simple advertising. You can use viral marketing with related products that promote your brand as a lifestyle.

Many companies think of themselves as brand-marketing companies. Starbucks® and Tommy Hilfiger® are two examples. In Tommy Hilfiger's case, all product manufacturing is hired out. What makes Hilfiger clothing instantly identifiable is the trademark red and white logo prominently displayed by Hilfiger customers. AT Starbucks®, coffee, music, clothing, and more other products build the Starbucks® brand.

It's Your Logo

You would not conduct business without your most important tool, nor should you conduct business without a professional logo that identifies your company. We live in what has been termed a "branded world": consumers purchase products based on brand reputation, and even promote brands by wearing logos on their clothing. Is your logo worthy of being worn on a customer's chest? If not, it may be time for professional logo design.

http://www.logodesign.com/logo-design-article-display/1/Why-A-Professional-Logo-Design-is-Valuable-to-a-Small-Business-/

What Makes a Great Business Logo Design?

A nifty looking business logo is just not enough if you cannot have it printed nicely and clearly on your stationary or business card. Some of the things that make a great business logo is:

Vector Designed: A vector logo is one that will never distort. With a vector format logo you can make it as small as a pin cap or as big as a billboard and the logo will never distort. It is a key element for screen printing and stationary.

Visibility: Stand out from the crowd, its surroundings, and competition. A memorable identification is necessary for a great business logo.

Simplicity: A logo emblem, symbol, or illustration that is easy to memorize. It should never be to complex. The logo has to be easily recognized and identified.

Slogans: If you are using a slogan it should be catchy and easy to remember also just like the emblem. If you are not using a slogan don't worry its not necessary. However, don't add a slogan because it looks good - add one because it will help you market better.

Timeless: A great business logo design stands past its time frame. The user should not be able to figure out when the logo is made. In other words this business logo design should look good still five, ten, or fifteen years from now.

Color: Selecting the proper colors for a logo design can make or break a logo. Each color stands for another meaning in the real world. For example red might stand for heat, passion, love, desire, danger, etc. Keep the colors appropriate to your business.

Mobile: Your business logo should be easily movable and transformable. The logo should be easy to transform from one size to another. It should also be very simple to change the color from full color to black and white for faxing.

http://www.pear-logo-design.com/article_53.htm

What Does Your Logo Say About You

In the marketing world, a lot of attention is given to the concept of “image”, both on an individual product level and for a corporation as a whole. Researchers know the perception of a product or service can be vastly different from actuality. Business owners are faced with the difficult task of communicating to their consumers exactly what benefits they will derive from using their product or service vs. the competition’s offering.

One way businesses do this is through their logo, or their corporate identity. Part of a logo’s impact comes from repetition, the very act of seeing a familiar symbol on a continual basis. Every company, every branded product or service needs a logo for this purpose.

Because logos are everywhere, it is essential for a logo to have meaning; to present to the subconscious mind of the consumer a message about the corporation and/or the product it represents.

Of all the factors that comprise corporate image , the most significant one is that of integrity. Integrity, in itself, has components: honesty, loyalty, determination, strength, completeness, dependability.

Another element that is important for a corporate or product image is value; the consumer must perceive that they will be receiving something of worth for their money.

Leadership is another factor; it connotes a knowledge of the marketplace and the ability to conduct business in such a manner that others in the field acknowledge this company’s worth.

Innovation is another important component of image. Businesses want to be seen as creative, knowledgeable and able to meet consumer needs with the newest and best products and services.

To build such an image through logo design requires the use of all of the tools a graphic artist has in his armory: fonts, color, placement, size, pictures and design motifs. Logo designers know that some images require a sense of movement in the logo design; some need the strength of heavy block lettering; logos for products for infants, for example, would be best served with soft pastels and lines that are rhythmic and flowing rather than having sharp angles.

Any entrepreneur seeking a logo for his company or product should first choose the elements he or she wants to present as a communicator of the corporate image.

Knowing the relative weight of each factor, a logo designer can then create a logo that catches the public eye and imagination, sends a subliminal message about your company’s image and indelibly imprints the logo in the consumer’s memory.

There are four options for actually getting the design work done. From a freelancer, an ad agency, from an online logo design specialist like LogoWorks, or by doing it yourself. All have benefits and drawbacks, but for most small businesses hiring a freelancer or using an on-line company are the most effective and affordable methods.

http://www.logodesign.com/logo-design-article-display/10/What-Does-Your-Logo-Say-About-You/?PHPSESSID=a5d9c63c7c94356cf3109ec574787e5a

How to Get the Logo You Want

Your logo is more than just an important part of your marketing materials. It is the face of your business. Your logo gives clients and prospects a visual reference to pair with your business name, which increases the memorability of your brand.

When a client comes to me asking for a logo, I often get the same few comments when beginning the project: "I know what I want, but I don't know how to explain it." "I know what my logo looks like, but I'm not an artist. I can't draw it. So I want you to keep drawing until you get it right." Or even more vague, "I'll know my logo when I see it."

Many of these statements come from clients who have worked with other designers and haven't been walked through a successful design process. They seem to depend on my mind-reading capabilities, which, admittedly, aren't the sharpest. I'm a logo designer, not a clairvoyant! There are, however, logical ways to approach the design process to make sure you end up with a logo that's truly and uniquely yours.

Are you having a hard time getting the logo you want?

If you're working with a designer and looking for "just the right" logo but getting sketches that cause nothing but frustration, don't despair. I've worked with many clients on difficult projects and come reasonably close to reading their minds without having ESP. Here are some tips to help you get your logo done right:

1. Make sure you're working with a designer who can work in a style you like. Check out their portfolio and make sure they've done work that inspires you. If you're having trouble getting good results from your designer, reconfirm that they have done the work in their portfolio—that those samples weren't done by subcontractors or employees in their firm.

Also, let them know which specific samples you like. A designer will probably have several different styles and approaches in their portfolio, so zeroing in on the logos you like—plus detailing what you like about each one—can help get your project started out on the right foot.

2. Gather other examples of logos you like. This way, your designer will be able to get a sense of your taste, instead of having to guess at your preferences. Example logos don't have to come from your competitors or your industry. They are to help your designer gauge your level of visual taste. Choose logos that visually appeal to you regardless of the company or product.

It's important that you send your designer logos, not photos or paintings. Photos and paintings are graphically very different from a logo, and they don't often translate well from one medium to another. And if there is one particular element of a logo that you love specifically—the font, color palette, or something about the icon—then tell your designer what it is.

3. Define your business. Too often, clients give designers the bare minimum of information, for example, business name and products or services. Then they expect designers to read their minds and perform a miracle. If you provide so little information, how can your designer be expected to "get" what you're all about and to translate your personality and individuality into a unique logo?

Tell your designer about your business's mission, what excites you about it, and how you'd like your clients to see your personality. Tell them about your clients—who they are, what they need, and what their problems are. With this information, your designer will be much more able to create a logo that truly communicates the essence of your business to clients and prospects.

4. Give detailed feedback. Instead of saying "I don't like them" when your designer presents logos to you and ending the conversation there, engage in a dialog about the options offered. Don't just dismiss everything because it's not perfect the first time around. Getting anything just right can take a couple of tries.

Focus on the positive aspects of the concepts you've been given instead of the negatives. See if there's anything in any of the logos that appeals to you—or a direction that interests you.

5. Break the design process down. Look at the elements of the logo separately. Sometimes a logo won't seem right because it's in the wrong color palette or matched with the wrong font. Focus first on the logo icon and then look at the font. Apply color last so that it doesn't distract you from the merits of the design.

If these steps fail, perhaps the best logo isn't the one you personally love. Instead, your business may be better served by creating a logo that appeals to your clients.

6. Keep in mind that your logo's job is to appeal to your best clients, not just to make you happy. Instead of focusing on whether or not you like your logo, show it to some of your best clients and get their opinions. Sometimes, it's better to have a logo your clients like than to like it yourself, because the logo's job is to help them see your personality and remember your business, not make you proud.

Ask your clients what they think about your logo. Do keep in mind that each client brings different personal taste to the table. Put the most weight on feedback from clients who best match your ideal client profile. And be sure that you respect their taste. If your main focus group target drives beater cars or dresses questionably, and you're creating a luxury brand, consider finding a more high-end client to run the logo by.

7. Ask your designer what to do in cases like this. This advice is my procedure for getting past the ESP phase of the project and into my clients' heads. Another designer may have a totally different way of getting around a hitch in the process and creating a logo that looks as you envisioned it. Just ask your designer to walk you through their process.

These steps should help you get closer to a logo that works for your business and avoid going around in circles and getting frustrated. Even if your designer can't read your mind immediately, it's worth going through the process to get the best logo possible for your business.

http://www.elf-design.com/article-Logo-Want.html

Aussie Logo Design

Specialising in logo design and business stationery for small to medium sized businesses in Australia and New Zealand

Why Should You Go in for Custom Logo Design

Have you ever wondered what is there is the design of a particular logo that makes it stick to the back of your head? Have you ever pondered some time thinking why your brain associates itself with a particular company whenever you see a particular design in the print media or on the TV? These are all due to logo design. Whenever you like a particular product or company your brain associates itself with the designs of the logo of that company. Not only the design of the logo, your brain also associates itself with the jingles that accompany advertisements of famous products and organizations. Case in point is the famous theme track of all James Bond movies.

The moment a person hears those tracks that know that it has something to do with James Bond. The same is applicable to a business logo design too. There are many organizations that go in for custom logo design without even pondering to think about the importance of that small piece of art. They just do not know the importance that design will have bear in the future and they just select the first logo company their search results provides them with. One small error in the design will remain stuck with the company forever and by the time they either realize or are pointed out the flaws in the design; it is too late to make amends. One should always seek the services of professional logo design services to ensure that they get the custom logo design they are seeking for.

There are may professional logo design companies who will create a professional logo for your organization, but even they require some information and feedback from your end in order to create a perfect logo. If you are looking for someone who can render a professional logo design, it is recommended that you take the help of advertising agencies. They are your best bet when you are seeing a custom logo design for your organization. These advertising agencies have their own research & planning department along with their own art studio and they also employ professionals who know what sells. Remember, your logo is your organization's mascot and it represents your organization, hence it is important that it has a unique and custom logo design that stands out from the designs of the logos of your competitors.

There are some smart people who do not want to pay the high charges that the advertising agencies demand. These smart people know that there are programs that are designed just for creating professional logos. What these people do not know is that these programs have pre-defined logos. In order to create a custom logo design using these programs using this software, one has to first select any design from the software's collection. The same is altered a bit over here and a bit over there to give the shape a unique design. After that one can change the color combinations of the logo to one that suits the standard colors of the company for which the logo is being designed.

Most professional companies have their own unique color combination that is used in all their stationery and the same should be followed for their custom logo design. Once this is over, the software allows the user to add some text that can be set in a straight or curved path. Once all these steps have been completed, the entire image can be exported as a graphic file and can be sent to the printers for printing on letterheads, visiting cards and other official stationery. What the users of this software do not know is that the same program is being used by tens of thousands of semi-professionals all over the world to create some other custom logo design.

They are being termed as semi-professionals, since no graphic professional worth their salt will ever use such programs with pre-designed logos. Professional graphic artists and typographers prefer to use their own brains and vision to create something unique, which will stand apart from the pack. After all, they are charging you such a huge amount of money for creating your organizations custom logo design. There is one more important point that one should remember when getting their logos designed. They should not act in haste and allow the designers sufficient time to re-work on the design, till they are sure that it is satisfactory. The image of the logo should appear to be a part of your company. Try to add elements in the design that shows the nature of your company's business.

http://www.articlesbase.com/web-design-articles/why-should-you-go-in-for-custom-logo-design-600872.html

Why Should You Go For Custom Logo Design?

Classic Design With A Modern Twist

Take a traditional style of logo design and add some Bruce magic to spice it up. Strong use of colour and gradients pull together this very modern take on a more traditional theme. One very happy customer is the end result.

Visit this Project »

Have you ever wondered what is there in the design of a particular logo that makes it stick to the back of your head? Have you ever pondered some time thinking why your brain associates itself with a particular company whenever you see a particular design in the print media or on the TV? These are all due to logo design. Whenever you like a particular product or company your brain associates itself with the designs of the logo of that company. Not only the design of the logo, your brain also associates itself with the jingles that accompany advertisements of famous products and organizations. Case in point is the famous theme track of all James Bond movies.

The moment a person hears those tracks that know that it has something to do with James Bond. The same is applicable to a business logo design too. There are many organizations that go in for without even pondering to think about the importance of that small piece of art. They just do not know the importance that design will have bear in the future and they just select the first logo company their search results provides them with. One small error in the design will remain stuck with the company forever and by the time they either realize or are pointed out the flaws in the design; it is too late to make amends. One should always seek the services of professional logo design services to ensure that they get the custom logo design they are seeking for.

There are many professional logo design companies who will create a professional logo for your organization, but even they require some information and feedback from your end in order to create a perfect logo. If you are looking for someone who can render a professional logo design, it is recommended that you take the help of advertising agencies. They are your best bet when you are seeking is a graphic designer and creator. Simon Nelson writes on various business related topics which help others to start up and boost up their business. Get more valuable information about being a custom logo design for your organization. These advertising agencies have their own research & planning department along with their own art studio and they also employ professionals who know what sells. Remember, your logo is your organization's mascot and it represents your organization, hence it is important that it has a unique and custom logo design that stands out from the designs of the logos of your competitors.

There are some smart people who do not want to pay the high charges that the advertising agencies demand. These smart people know that there are programs that are designed just for creating professional logos. What these people do not know is that these programs have pre-defined logos. In order to create a custom logo design using these programs using this software, one has to first select any design from the software's collection. The same is altered a bit over here and a bit over there to give the shape a unique design. After that one can change the color according to its choice. Simon is a graphic designer and creative writer on various business related topics which help others to start up and boost up their business. Get more valuable infologin4mailsrmation about combinations of the logo to one that suits the standard colors of the company for which the logo is being designed.

Most professional companies have their own unique color combination that is used in all their stationery and the same should be followed for their custom logo design. Once this is over, the software allows the user to add some text that can be set in a straight or curved path. Once all these steps have been completed, the entire image can be exported as a graphic corporate logo design,best logo design,company logo design,custom logo design file and can be sent to the printers for printing on letterheads, visiting cards and other official stationery. What the users of this software do not know is that the same program is being used by tens of thousands of semi-professionals all over the world to create some other custom logo design.

A famous example is that of a gramophone record company. Their logo depicts a dog listening intently to the horn of an old gramophone player. Yes, the players of olden days used a horn to amplify the sound of the record. Can you imagine how many things does this logo depict? The record goes to show the logo is that of a company that deals with records. The horn is used to show that this organization has been round for ages. The dog listening to the sound emitting from the horn wants to convey the faithful reproduction of sound one should expect when they are playing records of that company. No prizes foe guessing the name of the company, but this classic example goes to show how many things a logo can portray. These are some of the points you too should keep in mind before you plan to get a custom logo design for your organization. Remember, the logo is the heart and soul of your company and they are the biggest and most important representatives of your organization too. 365 days a year, the logo of your company keeps reminding people about the presence of your company through your organization's ads, letterheads, visiting cards and gifts.

http://ezinearticles.com/?Why-Should-You-Go-For-Custom-Logo-Design?&id=1527803

Corporate Logo Design - 6 Keys to Success

Bruce loves designing modern, eye catching logo designs but most of all he loves adding an up to the minute feel to logo designs that have seen their day. Bruce took the existing logo design for Remote After Care which consisted of a tired old clipart image from Microsoft and some really bad script text and he magiced this polished professional design. The client loves their new logo.

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A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a great impact on its viewers while successfully expressing the nature of your business.

Go for Professional Logo Designers
You might save a few dollars doing your own logo or getting it done from the next door boy who knows the basics of designing but if you are serious about your business you should always go for a professional logo design firm. Your corporate logo is your identity, your customers recognize you by your logo, so the more professional and sophisticated your logo is the better will be your customer’s impression about your company.

Though most of the logo design companies charge exorbitant rates to create a corporate logo design but the industry is changing. These days there are companies that offer excellent professional logos for nominal charges

Simplicity – Keep it Simple

An ideal corporate logo design should be simple and memorable. Corporate houses spend thousands of dollars to ensure that customers remember them at all point of time and a simple logo is the key to that. Think about the Nike logo, it’s simple and memorable—once you see the Swoosh, do you ever need to think twice about the company name?

Colors

Colors you use for your corporate logo are a very important factor in your brand establishment. If you already have your corporate colors ask your logo designer to use those colors for the logo. If you don’t, suggest the colors that you think might give your prospective clients some idea about the type of business you do. For example, a company working in the fields of forest conservation might like their logo to be in green. At the same time, you also need to consider which colors will go well with your corporate stationeries as well.

Black and White version

While emphasizing the colors we must also remember that it is important for a corporate logo to come out well in black and white. A corporate logo design is used in all corporate communications including fax and photocopied document where they will be in black and white and the logo design must be such that it holds the same impact even in black and white.

Minimize Colors

This is more important from an economic and usability point of view. Corporate logos are often required to be printed for stationary and corporate literature. Using a one or two spot color logo can save a lot of cost compared to printing a full color logo.

Logo Format

It is advisable to always use a vector format for your corporate logo design. A corporate logo may be required to be reproduced at any size for different purposes in the future. A logo design done in vector format can be expanded to any size without any loss of image quality, where as a corporate logo in raster format will loose image quality, if scaled up. Also it is easier to convert a vector logo design to bitmap than vice versa.

If you get a professional logo design firm to do your corporate logo and brief them about this basic tips (most of the knowledgeable firms are well aware of these principles) you are sure to get a satisfactory corporate logo design that would go a long way in helping you establishing your brand.

Use your Logo:

Once you are ready with your corporate logo start giving it maximum exposure possible. Not only on your business cards and letterheads but also on your packaging, uniforms, pens and all possible goods should contain your logo. This gives wider exposure to your logo and people gets familiar with the corporate logo much faster. With all these you are on your way to establish your brand.

http://ezinearticles.com/?Corporate-Logo-Design---6-Keys-to-Success&id=42424

Professional Business Logo - How to Stand Out From Your Competition and Gain a Competitive Edge

Modern Business Logo Design

Lois Smith gave us a pretty strong direction to take for her logo design for Elite Careers. This is what she told us. “The words Elite Careers with some sort of figure promoting movement (could be a dancer / athlete eg footballer jumping up or a combination of two). Be dynamic, perhaps a shadow effect of someone jumping with the bolder image elevated?

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One of the most powerful and often overlooked ways to gain an advantage over your competitors is to have a strong, professional logo. Without an eye-catching logo, your business fades into the background and is virtually unnoticeable to your potential customers.

People today are visually oriented. They remember more of what they see than what they hear. Savvy business owners recognize this fact and use it to their advantage. They know they can capture the attention of hundreds and even thousands of potential customers by having an appealing logo.

If a logo is well-designed, the visual image it creates in the mind of the consumer can be exceptionally strong. Plus, if the image is powerful enough, it can even influence a customer's future buying decisions. For example, a woman may have no interest at all in power tools when she sees a billboard for a discount tool store. But, two months later when her husband's birthday comes around, she easily remembers the store from its compelling logo and goes there to buy a gift for him.

Scenarios like this happen all the time. First impressions are lasting impressions. If a business can make a good first impression, it can reap the rewards of that positive image by gaining new customers and enjoying increased sales. A professionally-designed logo is one of the easiest ways to create this positive feeling in customers' minds. Simply by having an attractive, professional logo, a business can stand out from the crowd of its competitors and capture more customers and sales.

5 Tips to Design a Perfect Logo For Brand Building

Logo is one of the pride possessions of a business. It is quite an effective marketing tool and is there on all the promotional material. It speaks about the brand and the objective of the company graphically. In your absence your logo communicates to the potentials buyers. The right logo design communicates your business goals and ideas loudly and clearly thus it should be designed with utmost care.

It is always better to get your logo designed from some professional. Remember, you cannot get your logo design changed every now and thus, more of sincerity and thought should be given to it. The professionals know their task and are sure to

This will help you have the perfect graphical design speaking about your business. Here, are few things to be kept in consideration to get a perfect logo design for brand building:

1. Design: the design of the logo should be perfect and unique. It should be professional yet attractive. For the best of the results you must communicate your business ideals, objectives and goals to the designer well. Not only this, the target audience must also be told to the designer so that the designer can come up with a perfect logo design for your business to help you make your business travel on the road to success.

2. Clarity: The design should have clarity and not at all close in resemblance to the competitor's logo as it hampers the individuality of the brand. It is really important to keep it original and fresh to attract more attention from general people.

3. Font: font of the logo design needs to be perfect. While choosing the font for the logo you can be creative. Make it sure the font selected is legible and distinct as it would be there on all the promotional material.

4. Color: the color use in the logo design is of great importance. Colors help you communicate the ideologies and objectives of your brand strongly. Pink is sure to evoke different kind of feelings in comparison to the black color. Brightness of the color also makes a different. But, remember the more the colors in your logo more will be the cost of printing. This will be a recurring expense and not a one time investment thus; you need to be very careful before you actually make a decision.

5. Designer: the graphic designer needs to be chosen with great care. While selecting the designer few things need to be kept in consideration. Check the portfolio of the designer and see his past work. Also, check the client list. You must also look out for reviews and testimonials to take a clear idea about the work.

If you will keep these 5 tips in your consideration you, will never go wrong and will surely find the suitable logo design for your business without having to run from pillar to post.

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Internet Logos - Critical to a Company's Physical Identity

This is an illustrative logo design created for an internet business from Canada. The client wanted a character built into the logo and a message putting over to the viewer that we are shooting for the top. I think Bruce and his team have delivered the message and created a modern, eye catching logo that will last them well into the future.

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Internet logos are absolutely necessary for companies wanting to do business on the Internet. Often businesses make the mistake of underestimating the importance of having a good logo. A logo makes a statement about a company's capabilities and is a reflection of its ethics, vision and values.

Need for Internet Logos

As more and more people conduct business online, internet logos are emerging as a powerful medium of expression, conveying a company's identity and presenting its image. Internet logos can be developed by using the latest technologies. This may not only result in a more attractive logo, but also indicate a company's capability to move ahead with technological advancements. The effectiveness of internet logos depends on their placement and the colors, fonts and styles used in designing them.

Designing Internet Logos

Internet logos for ecommerce companies or any other company with a web presence tend to be designed with the most cutting-edge technologies. These logos can be published on a website instantly. A major advantage of internet logos is that they are not restricted by the printing and reproduction limitations that sometimes restrict the creative boundaries of a graphics designer.

Since a company would be targeting a large and widespread audience with its web presence, it is very important to develop an attractive and effective logo. Here are certain basic things that need to be kept in mind while developing internet logos:

• The logos should be technically outstanding to make an instant impact on the targeted audience.

• Latest techniques, such as animation and 3-D, can be used to develop an attractive internet logo.

• Fonts being used should be readable and recognizable across the world. Large, easy-to-read fonts are generally the best option for designing an internet logo.

• Although the designer can experiment with a variety of colors, styles and fonts, it needs to be ensured that if the need arises, the internet logo can be reproduced on traditional means, such as paper and clothes.

Since internet logos are a capability statement and indicate a company's tech savvy nature, they need to be attractive, eye catching and unique. Whether a company is starting a new website, restyling a current one or launching an online product, attractive internet logos are essential for making a lasting impression.

http://ezinearticles.com/?Internet-Logos---Critical-to-a-Companys-Physical-Identity&id=1967885

Using Web 2.0 Logo Maker Increases Online Sales

Web 2.0 Logo Design

Brena gave us a pretty open design brief. Here is what she said. “Trying to create a business where people will talk about it, create a buzz and hopefully grow a lot. Need it to look professional and trustworthy but not scary or egotistical. For the people of New Zealand!” Bruce came up with a real corker and Brena loves her new logo.

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Research shows that a strong logo on your website increases customer retention. People want to know they have landed on the right website. If your site has instant recognition more people will stay instead of clicking away. This means more sales. But every business knows that, which is why you need an edge. Web 2.0 logo software will ensure that your website is modern, streamline, and superior to the competition. You only have one chance at a first impression.
Even today, logos are still the single most powerful way to identify your business. It is how people find you while sorting through all of the messages and images they are bombarded with on a daily basis. Also, you can have all links leading to you but if people aren’t impressed by what they see when they get there they won’t even be sure they arrived. Design software is expensive and designers are even more so. One investment you will see a quick return on is logo creator software.

Logos have always been important but they are even more critical to success online with all the competition for people to click. Only a few years ago, a viable corporate logo design program would have cost an arm and a leg, but now that has all changed. Now they are not only cheaper but are even more compatible with modern technology by including things such as web 2.0 logo maker options.

Today, branding fails if it does not remain consistent across the board. You will find it useful to invest in software like business card logo creators with additional tools to keep your identity on all of your offline promotional materials consistent with those online. Together these tools make a complete branding plan that is sure to increase the impact of your business. There are many tools available. Which will be most useful to you depends on your specific business. Fortunately all of these things can be browsed online and reviews are widely available for such products.

http://www.articlesbase.com/programming-articles/using-web-20-logo-maker-increases-online-sales-804917.html

Sports Logos - Qualities Of A Sports Logo Design

Sport Logo Design

Excite Climbing is a new company that will provide guided rock climbing on the most exciting and beautiful climbs in South East Queensland. The company will be guiding only one to two people at a time up these climbs. The service will include multi-pitch climbing, hiking, multi-pitch abseiling and wilderness experiences.

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Logo is an element, symbol or a trademark for a company. In short we can say it is an identifier of a product or any organization. Logo reflects an organization's style, personality and goals to the outer world.

Sports Logo Design

It is obvious that logo designs for a sports company are very different from that of any business company or food chain. Colors, font, size and style play an important role in giving us an outstanding sports logo design. It speaks volumes about the determination and winning spirit of a particular team. Any sports logo design should be vibrant and sportive with symbols used for that particular sport.

Importance of Sports Logo

A professional sport's logo design is a sign of allegiance and it signifies a person's love for his/her team. A strong sport logo creates a relationship between the sports fans and their sport's team. Fans have started buying an endless stream of sport-related collectibles, using the sports logo to trumpet their contact with a particular sport. The uniqueness of a sports logo design binds the sport and its lovers.

Things to be considered for a Strong Sports Logo Design

A few things to consider are for a sports logo design are:

Characteristics of the Sport Logos

Sports represent energy, determination, focus and a willingness to compete. At logo labs it is seen that a sports logo must emulate those qualities. Other characteristics' that helps to enhance a sports logo are:

Choice of colors for a Sports Logo

The Type used

Sports Logo should be different from a Corporate Logo

Using different symbols in a Sports Logo

Your sports logo design conveys the message of your team and establishes a unique identity that reflects the success of the logo design. A sports logo design plays a great role in the success of a team and its position in the sports world.

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Corporate Logo Design

Logo Design

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Do not take risks with your corporate logo. You can be a good executive, and to know everything about the functioning of the organization. Knowing how the company works and look after their daily activities, it is one thing, but knowing about the development of a company logo, it is different cup of tea together. There are many companies that know the value of correct and well-defined custom logos. They hire people from well-known advertising agencies, and pay good money just to get a professionally designed logo for your organization. However, for each company that knows the importance of the logo is directly in their business, There are those who did not take care of the business design the logo of their organization.

They think that only some chic design, together with the name of the company, in bold, capital letters and all that he makes a good logo. They do not know the intricacies of logo development business. Just look at any good agency that provides services to design the logo and you'll be amazed at the skills of their employees. These people know the importance of well-designed and well-designed corporate logo, and all of them with equipment necessary for such projects. It's easy to make a simple design, but different things to design the logo. Ask any good artist to make a design for a new product, and they should be able to complete without any problems.

They base to fall back upon. They know the type of product, which will be launched. In most cases, the organization provides them with a sample product, the design of which they should do. This is not the same with the corporate logo designs. For the designers here have to do everything from scratch, and they must enter their intelligence and respond to their experience to create one from scratch. This is a hard part of such structures, and it also makes the logo stand miles away from other structures. The Company may make a lot of products, all of which may have their own specific projects that can assist in determining the future of these products. However, all these products have one thing in common, company logo.

Many times it is noticed that, even if the product design is not at altitude, the company logo, which will help promote the sale of such products. Properly corporate logo guarantees that the same is very simple and at the same time, we describe all of the company. In the right hand of the company and help to make or break one. We need to ensure that the view that there is no third class of programs used for these projects a corporate logo. These programs will not be able to help the user to make any creative projects. On the other hand, these projects only help the artist, using them to copy the pre-designed logo and simply make some minor changes to it to make another logo.

http://www.articlesbase.com/visual-art-articles/corporate-logo-design-798082.html

Logo design is effective promotion!

Logo design is known to be the most efficient promotional tools and is used by many companies. It also, is a valuable business strategy and with a logo any company or brand can achieve recognition in the market. Apart from being the visual representation of your product or company, a logo is also trademark of your values, aims and achievements and it determines your credibility in the market.

Logo has proven itself as an object of immediate and worthy attention from consumers and competition alike. People can relate more to a logo than to any other promotional or marketing technique. It is a concrete object and communicates with people every moment, as they see it in different forms every day. They see a logo on banners, visiting cards, brochures or other promotional material. So, a business logo design has a lot to say about the company and people conceive a notion and ideology about the company with the logo it carries.

For the desired place in the market, you need a logo that not only makes your brand visible but portrays it as outstanding thus enhancing your business. A logo forms an integral part of the image of your company as it has a major role to play in brand positioning and establishing strategies. So, it is required of you to get a creative logo design that speaks justly of you and fits in the consumers’ minds beyond any doubt. Such a logo is simple and clarifies all queries in the first look; the consumer might have about the brand or product.

Such a logo can be made by a professional designer of a logo design company that has earned reputation with its valuable work. In the logo designing process, both the designer and the business person have a part to play. The business owner must tell all details about the company to the designer so that he is able to create the perfect replica of the company. The designer is also required to comprehend in every facet the work of the organization to come up with a design that speaks of the company.

For a business person, it is not very tough to find a good design company these days with many of them present on the internet. Many business people go for international design agencies to get an entirely different design form the market. A logo design company Australia is a good choice, you be located anywhere round the globe. Communication is easy through the internet and work can be collaborated therein.

So, consult a professional designer and get your logo now!

http://www.articlesbase.com/web-design-articles/logo-design-is-effective-promotion-1085895.html

Quality Logo Design – How Important is it

What is the first thing that pops into your mind when you see a Nike product? Their quirky little ‘Tick mark’? And what about when you see a sleek ack car? Don’t you automatically look for the distinctive Merc or BMW logo?

Logos are powerful things because they encapsulate your company’s corporate identity. Many companies like Macintosh and Xerox spend more than half a million dollars on logo design. That figures, because the moment you see the bitten apple, Mac jumps into your mind. This logo is so popular that people instantly recognize the brand by looking at the logo. Some logos are so powerful that they even bring the tagline into mind when you look at them.

Many companies make the mistake of paying scant attention to logo design. But a good logo delivers an indisputable punch. Logos may be peculiar, eccentric, funny or savvy. Regardless, they bring brand recognition and they play an extremely important role in your marketing strategy. The more a logo is able to reflect your philosophy, the more its potential to attract customers. Also, the look of your logo, its sophistication and originality, helps you stand out from the crowd.

The three main characteristics of a good logo are:

Ø Appropriateness: Your logo must reflect your company’s philosophy.

Ø Credibility: The logo must convey your company’s credibility adequately.

Ø Aesthetic quality: Your logo must look aesthetic without being too complicated.

While logo design may seem to be an easy and simple task, it is in fact a very complex procedure. Design specialists generally go through a lengthy process before they even begin designing prototypes. Design professionals meet with their clients and discuss the company’s philosophy in detail before they begin. Then they take into account the company’s colors or color specifications. These are then taken on paper and board, to be followed by several brainstorming sessions where expert designers work on various prototypes for approval. The final logo is selected from a number of examples. This logo then becomes the brand ambassador. It finds a place of prominence in the company’s letterheads, business cards, letters, advertisements, brochures and products. The more widespread the company, the greater the reach of the logo and vice versa. In fact, some companies have captures public imagination through the sheer force of their logos. Again, Nike comes to mind.

Logo design is not a cheap affair. Many companies charge thousands of dollars to design your logo. Their charges are prohibitive, particularly for small start-up companies. A more cost-efficient alternative would be to go for the services of companies that make creative, pre-designed logos. These companies have a vast reservoir of readymade, professional quality logos that are ready for use. By opting for these you can bring down the design costs drastically because you bypass the need to employ a costly design agency. Some companies even customize your chosen logos at a nominal cost. So, you may change fonts, colors, modify the layout or insert your company’s name.

High quality logo designs are vital for your brand, but they need not cost you an arm and a leg. All you need to do is go online, scour an extensive catalog and pick your choice.

http://www.articlesbase.com/business-ideas-articles/quality-logo-design-how-important-is-it-525766.html

Business Logo Design - A Must-Have Check-List While Creating an Effective Business Logo Design

A business logo that is catchy and that could be easily stored in a person's memory should be created to make sure that your company is quite popular and easily remembered.

Rather than your company's name it is your business logo design that most people relate a particular product or service to your company. The simple fact is that, it is easier to retain a business logo design than a bunch of words. This is called brand identity, either associating a product or service to you company's logo or name. While creating an effective business logo here is a check list of things that should be remembered by you.

Business Profile

The face or the stamp by which the market would remember your business is your business design. The face of your business is this. What you do has to be reflected in the choice of your business design. At all times keep your business profile in mind. If you do manufacturing and environmental , then a design that would reflect both should be created. A gist on what your company does should be contained in your logo rather than just your initials or your picture which does not just have any importance.

Where do you stand?

Keep your market position in mind. While creating your new business logo design think if this new design would give you a better mileage with your customers and the existing market conditions. To your existing market position look at how this design could make a difference. If this new business design could be remembered easily should be seen.

Message to be conveyed

The message that you wish to convey to your end users should be kept in mind while creating your business logo design. Create a design that could speak to them from a picture. Let the logo design speak for the company that you have. Also keep in mind, that the message to be conveyed needs to be conveyed in a crisp fashion. Don't confuse you end-users with a design that they can not relate to or decipher.

Budget and Objectives

Why are you creating this new design and how much can you afford to have this design created? Always keep this in mind. Don't create a new business logo design just because you feel it. Do a proper market research to see if your existing design has reached the right and expected market. If it has and you still want the logo design to be changed then what the reaction would be, should be checked and the extent to which this new business mascot design reach. And also do you have enough funds to get it done professionally.

Designer Choice

If you want a business logo that is effective, you might as well let a professional designer take care of the design for you. Choose a designer who would work within your budget. Specify a dead-line and make sure to have some references from his previous work. Educate your designer on the profile of your business and do not let him presume your line of work!

Remember, creating a business logo design is not to be taken lightly. The check list should be gone through and check if the change of the existing business logo is mandatory. Once you have ascertained that the change is a must or you need to have a logo for your new enterprise, and then you make sure that you get a professional business logo designer to do the work.

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Logo Design: Its History, Evolution and Future

The emergence of the word "logo" can be traced back to ancient Greece. A logo essentially referred to a form of cipher consisting of the initials of a name designed for easy recognition among the viewers. Such ciphers/ logos were widely used as monograms of the rulers and their dynasties in the ancient Greek and Roman coins. During the thirteenth century, the concept of logo design developed from ordinary ciphers to distinct trademarks for various traders and organizations.

The evolution of a logo as an indispensable branding strategy started of in the 1800’s. This was marked by the well-known story of a London based curio dealer named Marcus Samuel who used to sell shell-covered boxes. Over a period of time his business flourished and thus he started dealing in a variety of objects like kerosene, jewel and later on oil. By the year 1830 his company had a worldwide presence. Finally in the year 1897 his business was popularly known as the Shell Transport and Trading Company being visually represented by a simple seashell as its trademark/ logo, which later on became one of the most successful and probably the world’s best-known logo design. It was during this period, the very essence of a logo graduated a step further with the introduction of the famous “Rock of Gibraltar” logo representing Prudential Financial, Inc. This particular trademark served not only as a simple logo design but also projected the company as a powerful entity possessing the similar attributes of endurance and security as that of the “Rock of Gibraltar”. This is a classic example of how a relevant graphical image can communicate a message with a lot more impact that what mere words can do.

Over the years, rapid industrialization led to fierce competition, which in turn led to an increased importance of having a logo as the brand identifier. In order to stay and lead a competition, a distinct logo design is a crucial part of a company’s branding strategy. Today, there are thousands of logos around us and many more are added every year, out of which only a few stay in our mind. In such a competitive market, every corporate entity desires to have a distinct and powerful presence. A good logo design certainly helps in building up a strong brand presence of the company.

In the present context, a logo is not just a text or a graphical image designed to represent a company. A variety of factors are taken into consideration that finally results into a good logo design. A good logo design is the result of extensive research, which can only be carried out by professional logo design companies. Over the centuries, good corporate logo designs have played a vital part in scripting the success stories of various companies and organizations. In the coming years, with the introduction of many more brands and business entities, the marketplace will get even more competitive, and thus the services of a professional logo firm can only facilitate a company in carving out a niche segment for themselves.

http://www.articlesbase.com/business-articles/logo-design-its-history-evolution-and-future-88303.html

The best logo design company for you

If you are planning to launch a business one vital piece of information that can be used as an advice is to get a good logo design that speaks of your company. While you are planning strategies to launch your product in the market, consider the fact that a good logo stands at par with all the other brand positioning and establishment strategies.

Logos acts as important and strong image builders for your brand. They attract immediate attention of the onlooker making a place in his or her mind. Targeting the audience in the right manner is just so important for a new company and a business logo design can do the needful. A business person needs to understand the significance of a logo for the establishment and recall of his brand or business.

To get a logo that will help you win the market and the consumers you a need a logo design company that is equipped with experience in the field and qualified designers. The apt designer for you is the one who understands the importance and value of launching yourself as a competitive brand in the market and who creates a logo that will strike the right chord by standing as a strong rival for the marketplace. So, the designer is required to understand the working of the organization he is crafting a logo for. Also, at the same time should know the market aspirations and create a design according to the demands of the consumer and not to his or the client’s likings.

Another significant factor that the designer and the business person should keep in mind is that there is a need for innovativeness in the design. Although, it might not be possible to come up with a unique design in beginning but with number if revisions the designer would surely bring up a creative logo design that will prove success and profit generating for the business owner. And only an efficient design company that has valuable past accomplishments can understand this.

There are innumerable design companies round the globe with online presence. You can get your logo designed from logo design company while you are in Australia and communication is easy online. A good design company would give the best value for your money and you will be able to see the best of results in the designs.

http://www.articlesbase.com/web-design-articles/the-best-logo-design-company-for-you-1082312.html

Custom Logo Design: Advantages and Disadvantages

Every business worth its name has a logo. It is that little graphic displayed on everything that is uniquely theirs- their website, products and stationery. In some cases, the logo may simply be a stylistic adaptation of a name. Hallmark is a fine example. In other cases, there are special graphics that serve to symbolize the company. The windows logo is one such famous graphic.

Logo design is one of the first activities undertaken by a company to establish their brand image. This is important because a logo fulfills a large range of functions. A good logo represents the company, gives a symbolic representation of what the company stands for and even carries the credibility of the company on its shoulders. Some companies spend thousands of dollars on custom logo design because they know that a successful logo must be appropriate, aesthetic and reliable. It must penetrate people's mind and carve a place for itself, so that one look at the symbol will invoke the company, its philosophy and products in the mind of those viewing it. A logo is said to be successful or worth the money you pay when the symbol is recognized instantly.

Many companies pay millions of dollars to purchase custom designed logos. They employ expensive graphic design agencies to produce a selection of custom logos, from which they select one. That is because they understand that a good logo will help their company stand out from the competition. Custom designed logos are original and unique, characteristics that are vital to the success of the logo as a brand ambassador. That said, custom designed logos have advantages and disadvantages.

Advantages of a custom logo design: Custom logo designs are designed specifically with your needs in mind. Generally, the design agency meets with the company and discusses the company's philosophy, services and culture. They discuss colors, design styles, fonts and layouts. Only then do designers begin their work. The design agency comes up with a number of templates. The client picks one that he likes or may ask for another round of discussion, if the designs are not up to his expectations. The greatest advantage of custom designed logo is its uniqueness. The company gets exactly what they are looking for, which is a great option if you have the cash to finance it.

Disadvantages of custom designed logo:
? Highly expensive
? Takes too much time
? May run into delays

Custom designed logos are not for everyone. Small companies, individual entrepreneurs and others with limited resources may not be able to invest huge amounts of money into their logo design, though they still want sophisticated logos. Additionally, the time factor required for the development of a custom design is quite unpredictable. In case you are in a hurry to launch your company, waiting for a custom logo may not be the best option.

For companies that want excellent quality designs at a fraction of the cost, there is always a better option. Many online design agencies supply you with high quality logos at affordable prices. Most of these companies have a large catalog of pre-designed logos. So, it is easy for prospective clients to choose something they like straightaway. These can then be customized to a high degree of uniqueness. Thus services such as these make it easy for companies to bypass costly design companies in their quest for highly individualized, yet stylistically perfect logos.

http://www.articlesbase.com/web-design-articles/custom-logo-design-advantages-and-disadvantages-594357.html

Choose the Best Online Custom Logo Design Firms

There are so many options out there when it comes to getting a logo designed. I recommend getting a custom logo designed through an online firm in order to get great value from a professional designer as well as having input into the design process.

In this article we outline some of the factors that you should take into consideration before choosing a firm for the important task of designing your business logo, the face of your brand.

Price is one selection criteria that people rank highly. Low price doesn't always mean poor quality but in general you get what you pay for. Look for good value rather than going with the cheapest option.

Professional logo designers have an obligation to clients to produce designs that are original and not infringing on the trademarks of other companies. Choose a logo designer from the US to protect yourself in the unlikely case that you are sued for copyright infringement.

Once you start comparing companies start by going through their portfolios on their websites to get an idea of the kind of work that they do. Many have their portfolios set out into industry categories so you can see some logo samples that they have done for businesses similar to yours.

Then you can look at the packages that each company offer and the value that each package contains. Consider the following aspects of a logo package.

1) How many logo designers will work on your project? If more than one designer has input into the project then you will get several different perspectives.

2) How many initial concepts will be presented to you for you to choose from? And will they all be distinctly different design variations or will some of them be similar or just offer color variations.

3) How many rounds of revisions are offered? Custom logo firms usually offer a number of concepts and the customer then chooses their favorite and then have the chance to have adjustments made to it.

4) Delivery time. Find out how long it will take to complete the whole process, particularly if you have a deadline to work to.

5) Money back guarantee. Some companies offer a money back guarantee up to certain points in the design process. Some only offer a satisfaction guarantee and others have cancellation charges. Promises are often vague and you must read the terms and conditions page to be sure of your rights.

6) File formats. Talk to your website designer or printer and make sure that your logo designer can deliver the designs in files that are compatible with their system.

A custom logo design solution is the best way to go these days and will cost you only a fraction of what you would pay a local graphic designer.

Shop around and proceed cautiously and you will find that you can get a great customized logo online for your business for less than a few hundred dollars.

A Few Business Logos

A small selection of designs that fall into the style of text based logos with icons. This style of design is very popular with more corporate businesses looking to create a firm foundation to build a recognisable brand from.

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Aussie Logo Design
Specialising in logo design and business stationery for small to medium sized businesses in Australia and New Zealand. Our logo design starts at just AU$350. Call +61 2 8014 4900 AEST from 6pm to 10pm

Importance of a Web Design in Australia

Having your own space, an address and a home in the cyber world greatly contributes to the success of the individual. An elegantly designed web site which pleases the individual and the users is an asset and is the best way to promote ones interest either is it business or the individual itself online. Web design is an art.

A lot of thinking and planning should go into it before it can be implemented. The website design should reflect what the brand or the individual stands for in every aspect of its implementation. These include the articles posted on the site. The image that accompanies the post, page layouts, captions, titles, icons and a host of other features. Since websites represent an online presence it is very important to design it according to the domain it represents. Usage of technologies in implementing websites differs according to the need of the websites and the need of the individual and the client.

There is no classification of websites as such because it is not that easy to classify them as websites are used to represent, present, trade, virtual reality and everything else imaginable and each website has to be approached individually without being typecast. This is a great way to built and design websites that are unique in every aspect and the ones which stands out.

There are so many ways to get yourself a new web design done, there are literally many designers who can provide you with a spanking new website in a timely bound manner. But do make sure you peek into their portfolio and like their previous works so that you know how the designer works and how his tastes are and most importantly, if you will like it!

I am a SEO Specialist for logo design company and web design Australia

Specialising in logo design and business stationery for small to medium sized businesses in Australia and New Zealand.

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Logo Design Mistakes

Designing a logo isn’t easy and should not be taken lightly. In designing a logo, there are several logo design mistakes that you should avoid making. Branding isn’t just for big companies that have millions of dollars, many small companies can take advantage of a great logo but you’ll want to avoid these mistakes to insure a great logo.

First, make sure to have a professional designer create the logo for you. There are many companies that do logo design that can help you design a logo. By avoiding the use of an amateur, you’ll get a nice clean logo design that will last a long time. The adage that you get what you pay for is very true in logo design. You can see the difference that a professional designer can do for a logo. They have a better understanding of using shapes and color. You’ll want to hire a designer because you’ll end up with a professional looking logo that you’ll be happy with. A great logo shouldn’t have to be redone. It should last a lifetime.

One thing that you should never do in designing a logo is to use clip art. Pretty much everybody can spot clip art. Clip art does not provide any uniqueness to a logo. Somebody could have the same picture in another logo. Also, designing a logo with clip prevents you from customizing your logo. The logo will appear to be look unprofessional and most people can tell when clip art is being used in a logo because most people have seen what clip art looks like.

Typography is a big factor in designing a logo. Choosing the right font to go along with the other design elements is just as important is the design elements themselves. Avoid using the wrong word, a long sentence, a mission statement or anything unnecessary. You should also avoid certain words or phrases that could potentially be offensive. It is also important that you choose typography that you can read. It really doesn’t make sense to design a logo who’s company name is illegible.

Lastly, you should make sure to design your logo for all media types. There are lots of different advertising medium and you’ll want to design a logo that looks great in all forms of media. It would be a big mistake to design a logo for one media type and the logo look terrible on another type of media. You have to make sure that your logo copies well onto all media types. Keep in mind that you’ll be advertising in a lot of different places so you’ll want to make sure your logo looks great wherever you put your logo.

Creating Excellent Company Logo Design

Your company's logo is an important part of your corporate identity. He declares in the world who you are and what you stand for. Some of the best projects the company logo in the world encapsulate beauty, style, philosophy and communications. Some of the best examples of a Nike tick bites or Mac into an apple.

For a long time, large companies were free to invest in creating stunning design a company logo. They use the design of institutions to develop and several company logos. These logos are designed after detailed discussions and several brainstorming sessions. Then the company takes one or two logos for further development is that design should represent their interests throughout the world.

In the case of small businesses or individual enterprises, such a system to develop for the company logo design , is not viable. There are many reasons for this. First, there is, of course, the cost factor. Creating a unique logo from scratch, through the recognition of professionals is a costly and time-consuming task. Many design houses prohibitively expensive. Their costs are justified because their aim is to meet the needs of a small percentage of high-level businesses and brands that have a lot of money. This means that companies who are looking for cost-effective solutions must be found elsewhere in their logos.

One of the best ways that you can create a stunning company logo design to share the costs of the use of online design companies that come with the default templates, logo. You can view them and select the catalog of styles and designs that meet your needs. You can limit your choices, and to design victory. Many companies allow to acquire exclusive ownership of your logo design. Although more expensive than just buy a copy of the design, it takes your company logo in the directory, while all the files belonging to the same are sent to you with a letter from the property and copyright control.

In some experience and trial and error, you can change its logo with the help of graphics software like Adobe Photoshop. Of course, changing the logo and the coming of stunning design of the logo of your company can take some time and patience. If you are not interested in spending time learning something that is not in your area of interest, you can even get a logo change from a professional company that supplies the logo. At face value, experienced designers can help change the text color and font of your logo. Generally, companies charge a fee depending on your requested extensive changes. In addition, once you have selected a logo design, internet services, you can even insert your logo on stationery items. This will help you create your new identity quickly and effectively.

http://www.articlesbase.com/technology-articles/creating-excellent-company-logo-design-798616.html

How to choose a logo design company

Brand gains recognition with its logo design and it is the logo that aides in brand recall and image building. Logo is vitally important for any company that wants to create a name for itself in the marketplace. It is with a logo that your company is etched in the minds of the consumers or prospects.

A logo has immense capability to turn prospects into loyal customers and it has to be appreciated for the work. Logo gives a brand an identity and it is only with the logo that the consumers relate to the brand. The moment they see a logo they remember the brand or product it promotes. Not only this, logo has become more of a status symbol for many. What people like best is a creative logo design which has the ability to leave a positive impression over viewers and consumers.

A logo design that turns potential consumers into consumers can be anywhere; you just need to look around! Any design company with experience in the field can craft such a logo for you. A logo design company Australia can do the job just as well as any other company can. Even if your business is elsewhere, you can get the logo done from any company round the globe.

The logo that seems best for you is the one that has the ability to attract people and multiply clientele. A practiced logo design company will have the required personnel who with their skill and imagination will create a logo that will in turn create business for you. An adroit designer will be able to comprehend your thoughts and ideas of the sort of logo you wish for your business and put it into shape with his dexterity.

Any designer who possesses such characteristics and an imaginative frame of mind is best suited to get the kind of business logo design you want. Also a good design company will allow you innumerable revisions for your design and you will be able to ask changes if need be. Only a quality designer from a top-notch design company would understand your requirements and the essentials that you need your logo to portray. Therefore, looking for such a company should be your priority while deciding the type of logo you require. When your search for required design company is over, you can deem to be bit relaxed as the designer would play the rest part in helping you business achieve success.

http://www.articlesbase.com/web-design-articles/how-to-choose-a-logo-design-company-1062481.html

Things to See When Choosing a Logo Design Company

Logo is the face of your company. It is the first and foremost step in establishing corporate identity of a business. People often treat it as mere graphic symbol and don’t pay enough attention to how it looks; whether or not it reflects philosophy and objective of the business or not. We are living in a world that is witnessing rapid development in all walks of life. Corporate world is welcoming new players aboard everyday. In such scenario, where competition has become the key to success, logo plays the role of a savior. A brilliantly designed logo has the power to set your business on the path the leads to pinnacle of success. However, it is not easy to find a logo design company that can provide you with high quality results. There are myriad logo design companies that are providing clients with logo and other corporate identity related designing. Some of these are good but expensive while some are reasonable but produce run-of-the-mill results.
Since a logo is something that a spectator would see about the company or a product, it should be distinct, unique and unforgettable. When a logo design company takes up designing job it ensures to incorporate all important elements to the concoction of a logo: appropriate colors, philosophy of the product/business and communicativeness. A good logo design company becomes best when it learns the art of adding communication to the designs. Whether, it logo or stationary or website, each step in the ladder of distinct corporate image should synchronize with other. It does not matter if a logo design company is working on the corporate identity of the business or product from the scratch.
There are certain things that should be identified in a logo design company before selecting one. First thing that one must see is the logo design portfolio which is available with the design company. Most of the logo design companies have made their portfolios available on their website. Spent some time to take a look at the portfolio; this small exercise will save you from further problems. The portfolio will let you summarize the capabilities of the designers. Reviewing portfolio will help you to decide whether or not you should utilize services of that logo design company.
Rates are an important aspect you must check out before giving you critical job in the hands of the logo design company. Designing is a specialized field and requires money for research and study. There are many logo design companies that offer their services for extremely easy-on-pocket rates but this attraction makes you weep for all the days to come. Corporate designing is an investment that you make to take your business to new heights; ensuring that it soars amongst your competitors.
Third step in the quest of finding a professional logo design agency is to see if your logo design company takes you in confidence during the phase of creating your designs. This way you will know how your design moulds from idea into reality. Transparency will save from further hassle of amendments that you might need otherwise.
Always ascertain if the company has refund policy. Refund policy means the company is sure about its performance, quality and turnaround time and is confident that the client will never turn down the job completely.
Also make sure that you get original work in the name of designs. There are numerous logo design companies that take inspiration from the work of other companies to the extent of copying. You business/product can bear serious consequence of this”inspiration” if you are unable to detect. Professional logo design companies inspire their own brains. Trusting average design companies can be really disastrous to business/product.
You have to know what you want from your logo and convey your ideas to the design company with absolute lucidity. Your logo or other corporate designs must be created keeping in view the consumers and their choices. A consumer would like to see precise, make sense logo. If your logo design company fails in producing the desired results then your entire effort, time and money will go in vain.

http://www.articlesbase.com/graphic-design-articles/things-to-see-when-choosing-a-logo-design-company-241312.html

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1. Learn what a logo is and what it represents

2. Know the rules and principles of logo design

3. Learn off other’s successes and mistakes

4. Establish your own logo design process

5. Learn the software and complete the logo

Logos as Identification

Logos for Professionalism

Logos for Brand Identity

It's Your Logo

Specialising in logo design and business stationery for small to medium sized businesses in Australia and New Zealand

Specialising in logo design and business stationery for small to medium sized businesses in Australia and New Zealand.